Module four’s holdout worksheet stopped our team from declaring victory on a holiday spike. Dry, but necessary.
Signal Revival Studio
A six-week flagship that turns Reactivation Campaign Analytics into a working practice for your team — from dormant definitions to live holdout reports.
Learning outcomes
- Define dormancy windows that match your product rhythm, not generic industry averages.
- Build a reactivation brief stakeholders can approve without a second meeting.
- Instrument holdouts and read lift without confusing seasonality for success.
- Produce an Orbit-style dashboard covering sends, suppressions, and revenue attribution caveats.
Who it fits
Lifecycle marketers, CRM analysts, and growth leads who already own a messaging stack and want sharper Reactivation Campaign Analytics — not a beginner course on “what is email.”
Modules
- Dormancy as a product signal — Map silence reasons across purchase, app, and support events before writing copy.
- Taxonomy & suppression craft — Build lists that protect brand trust while still leaving room to experiment.
- Journey scaffolding — Sequence touches across email and LINE with intentional gaps.
- Holdout design — Size control groups that survive legal and commercial review in Thailand.
- Orbit readouts — Translate Reactivation Campaign Analytics into charts executives actually use.
- Ship week — Launch a limited live test and present findings to peers.
Instructor
Arisa Thongchai
Former CRM director for a multi-brand retail group in Bangkok. Arisa specializes in reactivation systems that respect consent rules and still move revenue. She has coached 118 practitioners through Tenantorbitbase cohorts.
Ship week was intense. We only reactivated a 4,200-contact slice, yet the Orbit dashboard finally convinced finance to fund a second wave.
FAQ
Do I need SQL experience?
Comfort with spreadsheets or a BI tool is enough. We provide SQL snippets for those who want them, but they are optional.
Is this only for e-commerce?
No. Subscriptions, education, and B2B SaaS cohorts have completed the studio. Retail examples appear often because they travel well visually.
What is a real limitation of this course?
We do not connect to your ESP or CRM for you. If your data warehouse is messy, you will spend early weeks cleaning definitions — the studio accelerates thinking, not ETL projects.
Can my whole team join?
Yes. Group inquiries receive a schedule overlay so analysts and copy leads can share artifacts without needing every seat in every live hour.